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Friday, January 17, 2020

How to create account on google ads 2020 | IT Topics

How to sign up for Google ads? 

Here are some things you should know.

Create a separate Google account for Google advertising:
     Using your personal account for advertising is not recommended. If possible, create and use a         Google account (G-mail) separately.

Google advertising account is created with G-mail:
    We recommend using G-mail for mail accounts used for Google ads, Analytics, My Business, etc. Using G-mail is convenient to use Google advertising and Google marketing tools in an integrated way, and it is easy to analyze / manage advertisement data through synchronization between PC and mobile device.

Use Google's marketing tools (services) together with Google advertising:
    There is a good marketing related service of Google that can be used together with Google Ads.

Google Anayltics
Google Tag Manger
Google My Business
Google Optimizer
Other services provided by Google (drive, data studio, etc.)
Analytics and Tag Manager are required for the above services. Tag Manager makes it easy and efficient to use Analytics. Analytics works with Log Analytics to maximize the effectiveness of Google ads.

How and why Analytics is off the topic of this post, so I'll replace that with other posts:

     In conclusion, in order to get started with Google advertising, it is recommended to create a separate G-mail for advertising and to sign up for Google Advertising, Google Analytics, etc. using this email address.

From here, we will explain how to sign up for Google Ads step by step.

First, prepare a mail account for Google advertising.

Sign up for Google Ads
https://ads.google.com

      After accessing the address above, click on the 'Get Started Now' button.
When the login window appears, log in with the e-mail address you will use in Google Ads.

If you're signed in, you'll be taken directly to the campaign creation screen or to select an account.

    On the first screen, you'll see a screen to create a campaign. Since this post is a guide to creating an account and registering a payment method, please click ‘Create account without campaign’ to pass this step.
The screen to select business information appears.

Select and submit a country, time zone, and currency that match your advertising environment.
The process of signing up a little bit is over.

All that's left to do is to select a payment option and add a payment method.

Click 'Billing settings' under 'Tools and Settings' in the menu at the top right of the screen.
Choose payment option, register payment method
If you've tried Naver Search Ads, you know that payment is very simple, but Google isn't as simple as Naver.

There are manual (prepaid) and automatic (postpaid) payment options that Naver does not have, and payment methods also have domestic payment (LG U +) and overseas payment methods. There is.

Manual payment (prepay)
     Advertisement costs are subtracted from the amount you have charged in advance. LG U + electronic payment or credit card

Automatic payment (postpay)
     The way out of a post-pay payment after an ad has been executed. Use credit card for overseas payment

Domestic payment
     Pay by credit card, bank transfer, bankbook, etc. using LG U + electronic payment service (tax invoice can be issued)

Overseas Payment
    Payment using a credit card abroad (can't issue tax invoice)

Payment options
Manual payment
Automatic payment
Manual payment
     Payment options are divided into manual payments and automatic payments, depending on how your advertising costs are paid.



About a week before it runs out, you'll receive a notification that you're out of balance:

      If you select the manual payment option, you can choose LG U + e-payment and credit card as a payment method. LG U + also supports credit card payment, so you can use both credit cards.

     The difference is that if you use LG-U +, it takes 1 ~ 2 days to confirm your deposit. If you make a deposit using ‘Add Credit Card’, your deposit will be reflected.

     Another difference is that credit card payments by LG U + are domestic payments and credit card payments using ‘add credit card’ are overseas payments. You can only add credit cards that accept international payments.

     In case of overseas payment, VAT is not incurred, so it is not possible to issue tax invoice.

Automatic payment:
    Automatic payments can only be used with overseas credit cards, and foreign invoices are not issued.

    Automatic payments are provided only as a “credit card add” as a payment method, which means you pay by postpay when your account is charged.

   Payments are made when the 30 days have passed or the billing threshold is reached. You'll be automatically charged after 30 days, and you'll be charged when the billing threshold is reached, even if it's been less than 30 days.

The billing threshold depends on the advertising costs you use, and increases as you spend more.

Tax Invoice Is Issued:
     You can only issue tax invoices using the 'LG U + payment method' with the 'manual payment' option.

Advertisers who need a tax invoice should keep in mind:

      If you use automatic payments, your statement will be provided in place of your tax invoice, as shown in the image below.

    If you pay by credit card and need to issue a tax invoice, you can select "Credit card" as the payment method for "LG U + service."

Precautions when using automatic payment (Postpaid):
   If your billing setting is manual, your ads will stop when your funds are used up, but if you're automatic, your ads will run out of your daily budget.