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Adobe photoshop CS 8 free download

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  Overture advertisement is the representative of advertisement (Pay for Performance), and it has the highest search coverage (over 90%) among keyword advertisements.

It's important to say that if you don't know the Overture ad well, you don't know the keyword ad well.

Let's look at the characteristics, advantages, disadvantages, and strategies of Overture advertisement.



ㅇ Characteristics of Overture advertisement

① Pay for performance, Cost per Click Ads-How to deduct when a visitor occurs after charging the advertisement amount

② Real-time competitive bidding

③ Advertisement targeting more than 90% of all search engine users

④ The minimum bid amount is 90,200,300 won, depending on the keyword level.



ㅇ Advantages of Overture Advertising

① It is easy to manage advertisements such as adding / deleting keywords and editing descriptions.

② Reports, settlement, and payment of advertising expenses are convenient.

③ There is no cost for keyword registration.

④ It is exposed to several search engines at once.

⑤ It is possible to attack sub-keywords (detailed keywords) at a low cost. = Useful for keywords with low views.



ㅇ Disadvantages of overture advertising

① It can be difficult for beginners.

② In the case of popular keywords, the competition is more intense than other keyword ads, so the advertising cost may be higher.

③ Only the top 5 bids are exposed, so there is little advertising space.

④ A fraudulent click may occur. (Be sure to use the budget function to limit the amount deducted per day.)



ㅇ Strategies for using Overture advertising



Strategy 1) Let's use a keyword whose number of views is less than 20000 per month.

When the number of views exceeds 20,000, other keyword advertisement products are often advantageous. However, if the cost per click is low, it may be used.



Strategy 2) Do not execute if the unit price exceeds 300 won.

The Overture ad unit price of 300 won is cost per click 300 won. When the purchase conversion rate is 1%, it means that 30,000 won must be sold by selling one. This is bound to be an advertisement for the poisonous poisoning of water. Ads over 300 won often rise above that. If you are advertising more than 300 won, you should proceed only with items with high unit price and high profit rate.



Strategy 3) Use detailed keywords associated with the operating shopping mall.

In the case of keywords with a small number of views, there are often no ads. Using these keywords in Overture ads can attract a lot of visitors. The more keywords you use, the more opportunities you can advertise at a lower price. In addition, the detailed keyword has an advantage that the purchase conversion rate is higher than that of the main keyword if there is a purchase relevance.



Strategy 4) Let's check: cost per click = advertisement amount / number of visitors.

Check the cost per click of another keyword ad on a monthly basis and select the ad with the favorable one. Other ads are often advantageous when there is intense competition for overture ads.



Strategy 5) Use as an auxiliary method, but when used, Overture advertisement is an effective advertisement method for secondary keywords rather than primary keywords.

Main keywords are generally highly competitive, so cost per click costs are higher than other advertisements. Book keywords are not highly competitive, and because of the small number of hits, they are not very competitive and pay per visitor, so less than 1500 times can be competitive with other advertisements that receive a fixed amount. If you are diligent, you can register all relevant sub-keywords to secure visitors as much as the main keyword. Therefore, be sure to learn how to use it. Since overture ads alone are likely to lack visitors, you should try to find ads with low cost per click costs.



Strategy 6) Let's always check the purchase rate There is a solution to check the purchase by keyword.

(Overture conversion counter, A-counter etc version, etc.) With this solution, you can find keywords with a high purchase rate. Ads should be executed based on keywords with high purchase rate.



Strategy 7) Match the target URL to the keyword.

Overture ads can have different site names, descriptions, and target Urls for each keyword. To make full use of this function, target keywords and sub-keywords should be divided into several groups and target Urls must be specified so that they fall to pages matching the keyword. In the case of auction, in addition to the method of designating a separate page when executing the advertisement, the search result is written as a keyword on the search result page.



Overture is the basis of keyword advertising. In addition, since it is the least costly advertisement when targeting a keyword, it needs to be actively utilized. For effective use of advertising, it is necessary to familiarize yourself with the above and execute advertisements yourself. Seeking advice from the expert can also be a way.

Use of Digital Khata App make easy to save your records...!

Digital Khata: People produce many records a day within the world. Write a diary and store book, and record the appointments on a calendar or schedule. You'll post information you would like to share together with your friends on Twitter or Facebook, and write it down during a memo or notebook so, you do not forget the important ideas that came up. Elementary students dictate notes and college students write reports and papers. The corporate drafts a business plan and a spread of wishes, takes pictures with a smartphone while walking along the streets, and sees beautiful scenery and delicious food. Albeit the artist isn't a karma, he creates numerous records in his life.

       Digital Khata: What about the future? So how do people that sleep in Gyeonggi-do about 1,000 years later, within the 31st century, remember us living within the 21st century? Will you be ready to see every step of the way because of a spread of recording methods, methods, and storage devices that are far more advanced than before? alongside leaving detailed records of the experiences, and memories of a society, another important issue is the way to collect, preserve and use the records. Anyone lives during a world where records are often easily produced and shared, but on the opposite hand, the difficulty of identifying and selecting what's important and accurate is emerging as a result of the flood of data.
       Long-term retention of records is additionally a crucial issue to think about. Especially, because the center of records moves from paper to digital, the matter of preservation of records becomes more and more serious. The lifespan of an information carrier is THREE to 40 years for a CD, and only 10 years for a USB memory. Hard disks also show a rapid increase in a defect rates after five years. Nobody is often sure that the records we write and record a day with computers and digital cameras will remain safe within the coming decades.
       Moreover, the most important disadvantage of digital record keeping is that it must be kept alongside the software and hardware which will read it. If you open a Korean document written within the old DOS period during a recent version of the program, you'll be ready to read it, but the font and document format will look completely different.
       Whether this will be seen as a real original record may be a question to rethink. Nevertheless, the preservation of records using digital technology can't be avoided. This is often because tons of record information is formed digitally inherently, and in particular, it can solve the shortcomings of the prevailing paper-based record, namely, the matter of space and movement. Generally, if a library can store 190 books per 1㎡, arithmetical 5,263㎡ of space is required to preserve ONE million books, but in but a hundredth of the space, It can accumulate many electronic materials.
       Such digitally constructed records are often conveniently searched through the web, and may be read immediately by anyone within the world. On the idea of those advantages, already developed countries are making various efforts together and conserve digital resources. Since its inception in 1990, American Memory has digitized and serviced over NINE million historical assets from the US Library of A congress and other major archives, while the ecu Union has e-library project European. The corporate provides quite 30 million online collections of over 2,300 galleries, museums, libraries, and archives an American non-profit organization, is taking a step further by documenting and preserving 3D digital data from 500 major cultural heritage sites, including the good Wall, Taj Mahal and Machu Picchu. In Korea, various cases for digital preservation of cultural resources are often found.
         Operated by the Korea Creative Content Agency, digitizes and provides information on quite 300,000 diverse cultural traditions and historical events. The Culture & Electronic Competition may be a collection of all locals cultural resources associated with the region like regional history, geography, people, industry, etc. in accordance with the standardized arrangement. It's covered. Provides data from specialized institutions associated with history for the aim of systematically and comprehensively computerizing Korean historical data.
        It's a digital archive of the representative historical field that's operated by participating as knowledgeable center. Public records collected by region were handed over to the digital library with the cooperation of the local library, the provincial office (365 library), the local cultural center and public institutions. Doing. In 2011, the “e-Memories Box” project was administered with the intention of expanding the gathering targets and collecting social records of private life histories to make social memories.
       This includes a spread of records, from personal diaries to figure books, photo albums, and sketchbooks from childhood. Through the reorganization of the service, the info search and classification methods are improved to form it easier to access the info, and a specialized library has been created to see related data on a selected topic at a time. However, it's still not enough to mention that Eyeopening-do Memory may be a digital archive that shows the past of Gyeonggi-do and may be passed right down to future generations.
       The quantity of knowledge currently collected is completely lacking, and technical improvements are needed to hide photographic, video, audio recording, and other non-book-like materials additionally to book-type materials. Above all, the challenge that must be improved is to create an in depth network of collaborations with the record production agencies.
       The previous is feasible at any time if only time and allow system improvement are involved, but the latter is a crucial think about determining the direction and quality of the archive and requires mutual agreement and consensus on mutual goals.